Comments on: Let Me Teach You Why Greenwashing is Good http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/ All Things Boston + Clean Tech + Innovation. Events, Resources, Industry Insiders Thu, 05 Apr 2012 14:01:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris Williams http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-485 Chris Williams Thu, 23 Dec 2010 00:24:00 +0000 http://thegreenlightdistrikt.com/?p=140#comment-485 Aaron, I agree with your point and most like the definition aspect as thats what it all comes down to. The issues seems to be that these problems are so systemic with our whole economy that if you get into it more then 3 or 4 layers, nothing rarely ever seems green. You know what I mean? Aaron,

I agree with your point and most like the definition aspect as thats what it all comes down to. The issues seems to be that these problems are so systemic with our whole economy that if you get into it more then 3 or 4 layers, nothing rarely ever seems green. You know what I mean?

]]> By: Aaron Desatnik http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-483 Aaron Desatnik Tue, 14 Dec 2010 14:17:00 +0000 http://thegreenlightdistrikt.com/?p=140#comment-483 Chris, I like the fact that you're challenging common conceptions in the green/sustainability space. I'm not saying I agree or disagree, but think a core piece of this is simply data-driven. How do we define green? How can we truthfully demonstrate that products or services meet this definition? It's clear that without a definition, and especially one that has continuously increasing levels of green-ness, that COP16 and other goals will not be reached. For me it's as much about individual choice as it is about the larger climate and environmental problems. I have no problem with good advertising (e.g. location based marketing) because it's going to help me find a solution to one of my needs (sometimes with a coupon to boot!). I do, however, have a problem with greenwashing if only because it says it fills my needs but actually doesn't. The best marketers and business people know that good business practice is as much about offering a useful product or service as much as telling why that product or service meets my needs. Thus greenwashing is (beyond the climate and environmental problems) just bad business. Chris, I like the fact that you’re challenging common conceptions in the green/sustainability space. I’m not saying I agree or disagree, but think a core piece of this is simply data-driven. How do we define green? How can we truthfully demonstrate that products or services meet this definition? It’s clear that without a definition, and especially one that has continuously increasing levels of green-ness, that COP16 and other goals will not be reached.

For me it’s as much about individual choice as it is about the larger climate and environmental problems. I have no problem with good advertising (e.g. location based marketing) because it’s going to help me find a solution to one of my needs (sometimes with a coupon to boot!). I do, however, have a problem with greenwashing if only because it says it fills my needs but actually doesn’t. The best marketers and business people know that good business practice is as much about offering a useful product or service as much as telling why that product or service meets my needs. Thus greenwashing is (beyond the climate and environmental problems) just bad business.

]]> By: Christopher Williams http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-23 Christopher Williams Wed, 16 Dec 2009 01:05:21 +0000 http://thegreenlightdistrikt.com/?p=140#comment-23 Jesse, I agree. The issue is whether a backlash will be strong enough to overcome the amount of grenwashing happening. I recently read that a survey of 2,000 found that 95% were greenwashing. This does display the magnitude of the problem but I would argued the survey didn't have much mean because I'm assuming that didn't have a standard definition of what green is. This is the central problem that most hippies/liberals, whatever you want to call them have failed to address. They describe when it's NOT green but not what IS. Jesse, I agree. The issue is whether a backlash will be strong enough to overcome the amount of grenwashing happening. I recently read that a survey of 2,000 found that 95% were greenwashing. This does display the magnitude of the problem but I would argued the survey didn’t have much mean because I’m assuming that didn’t have a standard definition of what green is. This is the central problem that most hippies/liberals, whatever you want to call them have failed to address. They describe when it’s NOT green but not what IS.

]]> By: Jesse Tolz http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-21 Jesse Tolz Mon, 14 Dec 2009 18:24:49 +0000 http://thegreenlightdistrikt.com/?p=140#comment-21 I find it interesting that you have realized there is some positive drive behind the undistinguished term "green." I have also seen it as a fashionable cool with which people like to pride themselves among their networks, and much like you stated in this post, let's harness people wanting to represent their green-ness in the most optimal manner. I find it interesting that you have realized there is some positive drive behind the undistinguished term “green.” I have also seen it as a fashionable cool with which people like to pride themselves among their networks, and much like you stated in this post, let’s harness people wanting to represent their green-ness in the most optimal manner.

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