http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/ All Things Boston + Clean Tech + Innovation. Events, Resources, Industry Insiders Wed, 08 Sep 2010 17:44:47 +0000 hourly 1 http://wordpress.org/?v=3.0 http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-23 Christopher Williams Wed, 16 Dec 2009 01:05:21 +0000 http://thegreenlightdistrikt.com/?p=140#comment-23 Jesse, I agree. The issue is whether a backlash will be strong enough to overcome the amount of grenwashing happening. I recently read that a survey of 2,000 found that 95% were greenwashing. This does display the magnitude of the problem but I would argued the survey didn't have much mean because I'm assuming that didn't have a standard definition of what green is. This is the central problem that most hippies/liberals, whatever you want to call them have failed to address. They describe when it's NOT green but not what IS. Jesse, I agree. The issue is whether a backlash will be strong enough to overcome the amount of grenwashing happening. I recently read that a survey of 2,000 found that 95% were greenwashing. This does display the magnitude of the problem but I would argued the survey didn’t have much mean because I’m assuming that didn’t have a standard definition of what green is. This is the central problem that most hippies/liberals, whatever you want to call them have failed to address. They describe when it’s NOT green but not what IS.

]]> http://thegreenlightdistrikt.com/2009/12/01/let-me-teach-you-why-greenwashing-is-good/comment-page-1/#comment-21 Jesse Tolz Mon, 14 Dec 2009 18:24:49 +0000 http://thegreenlightdistrikt.com/?p=140#comment-21 I find it interesting that you have realized there is some positive drive behind the undistinguished term "green." I have also seen it as a fashionable cool with which people like to pride themselves among their networks, and much like you stated in this post, let's harness people wanting to represent their green-ness in the most optimal manner. I find it interesting that you have realized there is some positive drive behind the undistinguished term “green.” I have also seen it as a fashionable cool with which people like to pride themselves among their networks, and much like you stated in this post, let’s harness people wanting to represent their green-ness in the most optimal manner.

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