February 15th, 2010

Should Green VCs Care About More Then Money?

Chris Williams

2 Comments
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TOPICS: BOSTON

BOSTON -

Last month, I was skimming over some of my favorite blogs on Renewable Energy World and came across a post by one of my favorite tweeples @solarfred titled Should Solar Sales People and Crew be Smoking Cigarettes? Probably Not. The connection between environmental, social, and health concerns is clear and the topic peeked my interest. However, from doing work installing solar panels with Nexamp, its clear that the manual labor is performed by blue collar workers who tend to smoke more than average. Regardless, its a great question. Its like, would you trust a grossly overweight nutritionist? I know that I wouldn’t.

Can we ask a similar question about green investors? Over my years of attending random clean tech networking and conferences around the Boston area I’ve noticed that I always get a strange taste in my mouth when I met a VC or angel investor that’s interested in the sector but has no clue what its really about. They talk about the money to be made, the huge growth in the industry, but they show no understanding of the true values of the movement.

Just like I wouldn’t trust a solar salesperson who smoked, it’s hard for me to trust green investors who are only in it for the money.

Do you think green investors should care about more than money? If no, why not?

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Chris Williams

About Chris Williams

Chris Williams is the editor of Green Light Distrikt and Chief Marketing Officer at HeatSpring . He has experience in business development, prototyping and new venture research with a focus on geothermal heat pumps, solar thermal and solar photovoltaic technologies. Chris is an IGSHPA accredited geothermal installer and NABCEP certified solar installer. Chris is focused on solving customer facing issues in the creation and adoption of clean energy technologies and products. Chris has installed over 300kW of solar and tens of geothermal systems. He's invented the PV Pal , developed many trainings at HeatSpring, publishes the NABCEP Study Guide , the Hitchhikers Guide to Cleantech and has done due diligence research for Urgent VC . Feel free to connect with him @topherwiliams , on Linkedin , or through email about new ventures, collaborating, writing, research or whatever is on your mind.

  • http://www.thegreenlightdistrikt.com Chris Williams

    I've received a couple comments about this post and I realized I should have wrote something more to get my point across.

    Many of the responses I've received assume that being 'green', however you define it, it just a simple choice and not a MORAL choice.

    So, as it IS a moral choice, its like asking: should someone who runs a clothing factory overseas care about working conditions? It doesn't matter about the IRR (internal rate of return) of the investment, it should be done.

  • http://www.thegreenlightdistrikt.com Chris Williams

    I've received a couple comments about this post and I realized I should have wrote something more to get my point across.

    Many of the responses I've received assume that being 'green', however you define it, it just a simple choice and not a MORAL choice.

    So, as it IS a moral choice, its like asking: should someone who runs a clothing factory overseas care about working conditions? It doesn't matter about the IRR (internal rate of return) of the investment, it should be done.