Green Light Distrikt is about entrepreneurship focused on the cleantech sector. GLD U provides cleantech courses . Edited by Chris Williams with frequent guest posts from friends, experts and industry insiders from clusters across the globe. Our goal is to provide a place where cleantech entrepreneurs in various clusters across the globe can learn from one another. Green Light Distrikt is creating the "Hitchikers Guide to Clentech" to provide a resource for cleantech entrepreneurs. Read more
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April 5th, 2010
Two weeks ago, I wrote a fiery review of NESEA’s yearly building energy conference called Why I Hated the NESEA Building Energy Conference. It received some amazing feedback on both my blog, The Green Light Distrikt and on Renewable Energy World, and made it on The Energy Circle’s week in review. Before you comment on this post, you should see the great conversations we had.
The goal of the post was to get people’s attention so we could help to improve the event. I love NESEA and have been going to the event since I was 16 and think that the workshops for the building industry are second to none. However, I think we can do better at two things 1) Attracting and educating property owners that are actually buying these things and 2) Attracting students and young professionals to the event and 3) Marketing to the huge community of people already interested in the subject
Overall the comments were great. Without question, its a good sign that people came to the rescue of the conference that I was so clearly attacking. It shows that people truly, something we’ll need to improve it. I was very happy to get comments from Jennifer Marrapese of NESEA, Pam Cargill of Alteris, Erica Brabon of Steven Winter Associates, Chris Kilfoyle of Berkshire Photovoltaic Services, Peter Troast of Energy Circle, on why I was wrong about innovation at the event, how the workshops were amazing, and their thoughts about ‘grey hairs’ at the event. I agree with all of you NESEA is awesome, but I think we can do even better. That is my challenge.
Here’s the test! Now, the goal is to take the energy and make it useful. I’m going to be publicly collecting everyone’s idea, then create a vote and present the top 10 ideas to NESEA’s interim director Jennifer Marrapese.
Here is what I propose.
I want to gather everyone input on how we can improve the conference. In the comments section of this post please leave your ideas.
Please leave them in this format
1) Type of Idea – Ex. New Media Marketing
2) Idea Description – Ex. Get a Twitter account
3) Logic of why the idea will help – Ex. A twitter account will make it easy, cheap, and effective for NESEA to connect with existing communities that are interested in green building and renewable energy.
I’m really looking forward to hearing your ideas!
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