Green Light Distrikt is about entrepreneurship focused on the cleantech sector. GLD U provides cleantech courses . Edited by Chris Williams with frequent guest posts from friends, experts and industry insiders from clusters across the globe. Our goal is to provide a place where cleantech entrepreneurs in various clusters across the globe can learn from one another. Green Light Distrikt is creating the "Hitchikers Guide to Clentech" to provide a resource for cleantech entrepreneurs. Read more
- The Worst Metric in Renewables: ‘Payback Period’
- "Solar, Inc." and the Balance of Values
- Top 10 Boston Clean Tech Companies Killing It on Twitter
- Good News For Job Seekers! Mass Solar Industry to Grow 30% per year
- VOTE: Boston's Top 26
- What’s your Opinion? Green Tech VS. Clean Tech VS. ‘EnerTech’?
- What’s Better? Climate Change OR Climate Disruption
- BICEP (3)
- Business Insights (10)
- CleanTech Events (10)
- CleanTech Guide (8)
- CleanTech Kingpins (9)
- EnergyBar (2)
- Entrepreneurship (26)
- For College Students (1)
- GLD U (1)
- Government Policy (33)
- Green Building (7)
- Hitch Hikers Guide to Cleantech (1)
- Industry Insiders (5)
$100 Discounts for Basic Technical TrainingBasic technical training is key for anyone interested in the renewable energy industry. Use the code "GLD" to get discounts from any of the below trainings.
- NABCEP Solar Training Boston This training course is made for people who are new to solar. You’ll learn how to design a solar PV array from a to z, how to quote a project, the installation process, and solar code.
- Solar Sales Training Learn how to sell solar from an expert, Keith Cronin. Keith build and sold his solar company to SunEdison. Keith knows how to sell jobs profitably.
- IGSHPA Geothermal Training The IGSHPA certification is the standard in the industry. In this training, you’ll learn how to design and quote residential and light commercial projects by 1) determining building loading 2) sizing equipment 3) sizing the group loop 4) sizing the distribution system and controls 5) and what sort of equipment so spec in each of the prior steps.
- NABCEP Solar Thermal Training Boot Camp: The solar thermal boot camp is similar to the PV boot camp, but just that it’s based on solar thermal systems.
- Selling Clean Energy to the Government The federal government, and specifically the military, has become the largest single renewable energy customer in the US with a goal of 3GW of installed capacity, among various technologies, by 202.
Other Free ResourcesFree NABCEP Study Guide If you’re studying for the NABCEP Solar PV installer or just want an in-depth review of solar basics this will be a good resource for you. If you want to buy the full guide, you can find it here NABCEP Study Guide.
Solar Reading List 101 A useful list of free article on solar sales, marketing, design, installation, policy and finance.
Geothermal Reading List 101 A useful life of free articles on solar sales, marketing, design, installation of projects.
Click here to learn what is NABCEP and wether or not you should need to get the certification. If you're serious about the solar industry and you want to get the NABCEP Certification, but you need to understand how exactly to apply, you can read more about getting the NABCEP Certification here.
Good Resources on Renewable Energy in Maine
May 21st, 2010
With the constant fluctuation of energy and natural resource prices, more and more companies are evaluating and embracing sustainability not only to cut and stabilize energy costs, but also to drive innovation and ensure competitive advantage. “Becoming environment-friendly can lower your costs and increase your revenues. That’s why sustainability should be a touchstone for all innovation” states a 2009 Harvard Business Review article. Walmart’s new Supplier Sustainability Assessment is the strongest indicator yet that sustainability is quickly becoming a valuable business tool. A well executed sustainability program can reduce employee turn-over and enable for a methodical and process driven approach to evaluating resource use, a prevailing theme at this year’s CRO Summit.
The social media tie-in? A recent Burson-Marsteller study found that “79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs”. Clearly, if Fortune 500 companies see value in engaging in sustainability efforts and are communicating about them via social media channels, it is a sure sign that a critical mass has been reached. Just like that lonely tree in the forest, if you’ve got a breakthrough idea and no one knows about it, it may as well be useless. Green and clean-tech companies should be especially in-tune to digital media as it not only allows them to look for prospects, but also funding, partnerships, and visibility. Social media (in conjunction with an integrated web strategy) can provide significant leverage to that effort. Engaging stakeholders about sustainability efforts in a meaningful way helps to build credibility and the sales pipeline. According to McKinsey & Company “Digital channels can unify that experience and prevent the leakage of opportunity. Across a range of B2C and B2B clients, we’ve seen companies accelerate revenue growth by tightening the coordination of the end-to-end experience.” With the potential of a 10-20% revenue increase, social media can make a powerful impact. This free (aside from staff time) low-hanging fruit can also do wonders for overall SEO (Search Engine Optimization) efforts as well.
In Boston (referred to by some as the Silicon Valley of the East) companies like enerNOC, Harvest Power and GreenTech Media these companies speak sustainability and communicate their learnings through social media. As innovators, these companies naturally appeal to progressive, early adopters who are tech-savvy entrepreneurs. Harvest Power provides a good example of a well executed social media campaign because they take the time to share and engage with their online-constituents via Twitter @HarvestPower and their blog. Harvest understands that like any other communication vehicle, Twitter is just another platform where the conversation happens to be just 140 characters in length. Companies who fail to keep up with social media are allowing technology to pass them becoming obsolete and irrelevant. This is a huge mistake as they are passing up an effective, measurable tool that helps with lead acquisition, nurturing, visibility and branding.
While advising clients on how they can start building a social network I always recommend starting with goal setting and developing a solid communications strategy that incorporates various on-line and off-line channels. Starting small and testing the waters is often the best approach. With so many great (and free) ancillary tools available to connect, grade, and analyze, users can quickly fine-tune and optimize online campaigns. At the end of the day communicating about sustainability needs to be succinct and engaging, according to the CSR Reporting blog. Those afraid to harness these new communication tools do so at the risk of alienating their companies from the now mainstream web 2.0 digital world we live in.
Does your company use social media to communicate sustainability initiatives? What were the results and what did you learn?
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