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Good Resources on Renewable Energy in Maine
March 23rd, 2011
First, it’s an amzing vision. Guy Kawasky always says to build a mantra not a mission. Missions are boring. Mantra is simple, emotional and clear. It’s something everyone can get excited about and rally around.
Without knowing it, Brian also highlighted why the industry has been going rough patches, culturally anyway….solar installations doubled in 2009.
Good vs Bad?
Who are the good guys? As Brian sees it, the good guys are the guys on the front lines, the plumbers, electricians, project managers, sales people, and engineers that are increasing the energy efficiency and clean energy infrastructure. But more broadly, good guys are the environmentalist.
Who are the bad guys? Well, who do we typically see as bad guys? Wall Street and the finance people, see The Recession. The evil VCs that invest money in a company then kick out the founder, see Silicon Valley folk lore. The evil politicans, see Washington DC. I’m not saying I think these people are “evil”. However, these are three groups of people do tend to ruffles feathers. Also, they are increasingly getting involved in the cleantech industry and at times are butting heads with the “good guys.” Miles Ryan in “Solar Inc and The Balance of Values” has eluded to this in his career.
Can they work together?
I’ve noticed this struggle in my personal interactions. I’m equally afraid of someone interested in renewable energy that is either all for the money (the bad guys) or all for the environmental (the good guys). So, somehow the two cultures are going to have to mold together because each has their strengths and weakness, and too much of one is scary.
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