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Green Light Distrikt
Green Light Distrikt is about entrepreneurship focused on the cleantech sector. Edited by Chris Williams with frequent guest posts from friends, experts and industry insiders from clusters across the globe. Our goal is to provide a place where cleantech entrepreneurs in various clusters across the globe can learn from one another. Green Light Distrikt is creating the "Hitchikers Guide to Clentech" to provide a resource for cleantech entrepreneurs. Read more
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Aaron Desatnik
January 28th, 2012
How to Leverage Data to Increase Clean Tech Sales
Topics: Business Insights, Marketing, NEW YORK
In last month’s post “How to Grow Electric Vehicle Sales”, I discussed the importance of understanding your target customers so you can successfully market your new clean tech product or service. For instance, the people who bought the early Toyota … Continue reading
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December 6th, 2011
How to Grow Electric Vehicle Sales
Topics: Marketing, NEW YORK, Transportation
Electric vehicles are one of the sexiest new entrants to the clean technology space, highlighted by interesting initiatives such as EVroadside assistance developed by AAA and Green Charge Networks, all-electric commercial fleet vehicles by Smith Electric Vehicles, and of course … Continue reading
November 23rd, 2011
The Polarization of Energy
Topics: Business Insights, CleanTech Events, NEW YORK
It’s no secret that at the core of the Supercommittee’s failure earlier this week is the increasing polarization of American politics. Huffington Post contributor and law professor June Carbone illustrates this transition over the past half-century: “A half century ago, … Continue reading
November 1st, 2011
What I Learned at the Harvard Business School Energy Symposium
Topics: BOSTON, CleanTech Events, Government Policy, Resource Efficiency
Like in today’s U.S. electoral politics, energy is an overwhelmingly partisan issue. On one end are the oil and gas types such as Dr. Matthias Bichsel (Shell), who believe that conventional energy can supply the world with all its energy … Continue reading
October 21st, 2011
What You Need to Know About Ethanol, Part I
Topics: Business Insights, Government Policy, NEW YORK, Renewable Energy, Transportation
Ethanol is so five years ago. 2011 is the year of electric cars and shale gas. Or is it? Considering the following: Since 2004, U.S. ethanol consumption has grown four-fold, while gasoline consumption has been flat. Driven to cut the … Continue reading
September 10th, 2011
Remembering 9/11: A Tribute to America’s Love-Hate Affair with Oil
Topics: Government Policy, NEW YORK, Renewable Energy, Resource Efficiency
Friday morning, the New York Stock Exchange took a moment of silence to remember the nearly 3,000 Americans who lost their lives in the 9/11 terrorist attacks. The constant vigilance of the Bush and Obama administrations against al-Qaeda over the … Continue reading
July 25th, 2011
Stop Marketing the “Good for the Environment” Benefit
Topics: Business Insights, Entrepreneurship, Marketing
Last week I had the pleasure to drive the Chevy Volt for the first time (and let me tell you, it’s fun to drive). The owner was an early adopter, but doesn’t have the psychographic profile that you would assume: … Continue reading
