Aaron Desatnik

Aaron is a research analyst at Iridian Asset Management, an equity management firm in the New York City area. Part of his work is to investigate mid- and large-cap energy efficiency and renewable energy companies to evaluate their investment potential. Previously Aaron was the Director of Marketing at the Sustainable Performance Institute in Boston, MA. He is also active in the community and has organized campaigns to increase awareness about the benefits of purchasing local food in the Greater Boston Jewish community as well as to develop a growth strategy for the transportation advocacy group LivableStreets Alliance. Ping Aaron if you want to talk about strategy, investing, energy or cycling. hello@aarondesatnik.com @aarondesatnik www.aarondesatnik.com

January 28th, 2012

How to Leverage Data to Increase Clean Tech Sales

Topics: Business Insights, Marketing, NEW YORK

NEW YORK -

In last month’s post “How to Grow Electric Vehicle Sales”, I discussed the importance of understanding your target customers so you can successfully market your new clean tech product or service. For instance, the people who bought the early Toyota … Continue reading

December 6th, 2011

How to Grow Electric Vehicle Sales

Topics: Marketing, NEW YORK, Transportation

NEW YORK -

Electric vehicles are one of the sexiest new entrants to the clean technology space, highlighted by interesting initiatives such as EVroadside assistance developed by AAA and Green Charge Networks, all-electric commercial fleet vehicles by Smith Electric Vehicles, and of course … Continue reading

November 23rd, 2011

The Polarization of Energy

Topics: Business Insights, CleanTech Events, NEW YORK

NEW YORK -

It’s no secret that at the core of the Supercommittee’s failure earlier this week is the increasing polarization of American politics. Huffington Post contributor and law professor June Carbone illustrates this transition over the past half-century: “A half century ago, … Continue reading

November 1st, 2011

What I Learned at the Harvard Business School Energy Symposium

Topics: BOSTON, CleanTech Events, Government Policy, Resource Efficiency

BOSTON -

Like in today’s U.S. electoral politics, energy is an overwhelmingly partisan issue. On one end are the oil and gas types such as Dr. Matthias Bichsel (Shell), who believe that conventional energy can supply the world with all its energy … Continue reading

October 21st, 2011

What You Need to Know About Ethanol, Part I

Topics: Business Insights, Government Policy, NEW YORK, Renewable Energy, Transportation

NEW YORK -

Ethanol is so five years ago. 2011 is the year of electric cars and shale gas. Or is it? Considering the following: Since 2004, U.S. ethanol consumption has grown four-fold, while gasoline consumption has been flat. Driven to cut the … Continue reading

September 10th, 2011

Remembering 9/11: A Tribute to America’s Love-Hate Affair with Oil

Topics: Government Policy, NEW YORK, Renewable Energy, Resource Efficiency

NEW YORK -

Friday morning, the New York Stock Exchange took a moment of silence to remember the nearly 3,000 Americans who lost their lives in the 9/11 terrorist attacks. The constant vigilance of the Bush and Obama administrations against al-Qaeda over the … Continue reading

July 25th, 2011

Stop Marketing the “Good for the Environment” Benefit

Topics: Business Insights, Entrepreneurship, Marketing

-

Last week I had the pleasure to drive the Chevy Volt for the first time (and let me tell you, it’s fun to drive). The owner was an early adopter, but doesn’t have the psychographic profile that you would assume: … Continue reading