Joanna Hamblin

A results driven marketing and communications professional, Joanna has over 7 years of experience in developing marketing strategies that generate leads, raise awareness and grow market share. Working with clients of various sizes and stages she’s helping to build strong foundations for the clean tech, energy, sustainability and local food verticals by developing marketing strategies that are effective, scalable and provide consistent ROI. Her specialty includes project management, web 2.0 and social media planning, event management and corporate communications. To learn more about Joanna and her work you can follow her on Twitter @GoodNatureGirl .

October 11th, 2011

What I Learned at EnerNOC’s EnergySMART Conference

Topics: BOSTON, CleanTech Events

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The other week I had the pleasure of attending EnerNOC’s EnergySMART conference. It was a great opportunity to meet, learn and share ideas with other smart-grid, cleantech and sustainability professionals. I summarize my experience below. Continue reading →

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August 23rd, 2011

Boston GreenFest 2011: Green Gone Bad

Topics: BOSTON, Local Events, Marketing

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Last Thursday, August 18th through Saturday August 20th – City Hall Plaza hosted the 3rd Boston GreenFest. Having gone in the past, I wanted to return to this popular event to learn about new green solutions that companies and non-profits had to offer.

What I found was a bunch of pushy car salesmen-like reps who would speak at me with a rehearsed, un-personalized pitch. On the opposite hand there were a lot un-staffed tables or staff who were sitting and looking down at their mobile devices… Continue reading →

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January 25th, 2011

Sharing is Caring: Why Having One Car per Person is Not Working and How We Can Change

Topics: BOSTON, Transportation

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Perhaps because I live in the suburbs and share one car (by choice) with my husband I notice it more acutely; cars left in driveways, parking lots and meters for days. Since I work from home, live within walking distance … Continue reading →

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December 7th, 2010

Social Media & Cleantech: Why the Latter is Not Using the Former

Topics: BOSTON, Marketing

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As I’ve written in the past about Sustainability and Social Media – the mix works well and should be embraced in particular by new companies looking to effectively connect and communicate with their stakeholders; prospects, clients, press & media, investors, … Continue reading →

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August 4th, 2010

Connecting the Oil Dots: Spill, Idling and Asthma

Topics: BOSTON, Resource Efficiency

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With the on-going news of the oil spill disaster in the Gulf of Mexico and the Kalamazoo River, many people and businesses feel confused and overwhelmed about what they can do to help. Send hair clippings to make oil-absorbing booms? … Continue reading →

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June 23rd, 2010

What is Content Curation and How Can it Help Shape Green Business

Topics: BOSTON, Marketing

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Content curation refers to the work of aggregating and editing digital content (news, blogs, social media, events, etc) as part of an online strategy to nurture leads and build an online community. Just as a museum curator is in charge … Continue reading →

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May 21st, 2010

Sustainability and Social Media – A Match Made in Marketing Heaven

Topics: BOSTON, Marketing

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With the constant fluctuation of energy and natural resource prices, more and more companies are evaluating and embracing sustainability not only to cut and stabilize energy costs, but also to drive innovation and ensure competitive advantage. “Becoming environment-friendly can lower … Continue reading →

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