February 18th, 2010

Clean Tech Law: Pros and Cons of the B Corp – For Serious Triple-Bottom-Line Business

BOSTON -

This post comes from our newest industry insider, Jessica Manganello, who will be giving us a great legal perspective of the clean tech and green industry. You can find here at New Leaf Legal, or on twitter @mangojess

For those of you who are unfamiliar with B Corporations (B Corp), B Corp is a certification designed by B Lab, a non-profit third party auditor.

According to B Corporation:

“B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:
· Meet comprehensive and transparent social and environmental performance standards.
· Institutionalize stakeholder interests.
· Build collective voice through the power of a unifying brand.”

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Tagged B Corp, Branding, Business, green, LOHAS, Sustainable Business |