August 3rd, 2010

5 Marketing Lessons from the #greenENT Summit in NYC

Local Events -

Last week, I went down to NYC to get my feet wet and explore the green scene in the big, hopefully green, apple. So, I figured the Green Entrepreneurship Summit would be a good place to start. A huge shout out to Erica Grigg who told me about the event and invited me to come down.

There were two awesome panels, one on marketing and the other on financing. My buddy Kosta Stavreas did an awesome compilation of thoughts from the finance panel and I’m going to share what I learned from the marketing panel. Continue Reading >

Tagged carbon outreach, erica grigg, fenton, get storied, green spaces, hudson valley innovation center, michael margolis |

July 7th, 2010

Scaling up Without Selling Out: Green Entrepreneurship in NYC

Local Events -

I love the Boston cleantech scene, but I’m getting a little bored with it. There’s tons of events, business plan competitions and business developments constantly happening but I’m starting to feel like I’m just going through the motions.

Now, I’m really interested in seeing what’s happening in other US cities in cleantech.

I’m going to start with exploring the industry in NYC. I’ve started talking with pros in other cities and two weeks ago I had a great conversation with Erica Grigg who is helping to organize a great event in NYC on July 22nd called the Green Entrepreneurship Summit. The angle is very cool, ‘Scaling Up Without Selling Out’ the goal is to help green business owners who are looking to grow do so, without compromising their ideals. There are some great panelists speaking and I’m looking forward to going to the event. Personally, I’m very interested to see Michael Margolis speak as I’m realizing more and more business is about trust, relationships, and storytelling more then anything else. I’m planning on getting some great content at the event and doing a follow post. If you’re in NYC on July 22nd you should go, if you are fire me a tweet and I’ll be looking forward to seeing you there.

I’m very excited to go to the event and meet some amazing people and learn about what they’re working on in NYC. There are two other items I’m doing to explore the industry in other cities.

First, I’m in the process of recruiting more young industry insiders, working in cleantech in New York City and Boulder. We have one writer in each city right now, and our goal is ten. If you fit this profile, and are interested in joining our community, please contact me.

Second, The Green Light Distrikt is starting its yearly report on the Top 10 US Cleantech Cities. The goal is to crowd-source the research on the state of the cleantech industry and resources in US cities, compile the research, then make it free to the community. If you have any information that may be useful, think you might, or know someone who does, it would be awesome to get feedback. They survey is located on the post Top 10 US Cleantech Cities. Thanks for your help

Chris

Tagged erica grigg, green entrepreneurship summit, michael margolis |