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Green Light Distrikt
Green Light Distrikt is about entrepreneurship focused on the cleantech sector. GLD U provides cleantech courses . Edited by Chris Williams with frequent guest posts from friends, experts and industry insiders from clusters across the globe. Our goal is to provide a place where cleantech entrepreneurs in various clusters across the globe can learn from one another. Green Light Distrikt is creating the "Hitchikers Guide to Clentech" to provide a resource for cleantech entrepreneurs. Read more
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Green Building
June 4th, 2010
The Green Jobs Bubble: Why the Coming Backlash Is a Good Thing
TOPICS: BOSTON, Entrepreneurship, Green Building
There’s going to be a Green Jobs backlash. There…I said it. The manufacturing plant that closed up the road can’t be re-tooled over the course of eighteen months to magically employ the same number of people doing mythical ‘green’ things. Promising this to a community or a person that has been laid off is a recipe for disappointment and resentment and I expect some of those unrealistic promises will come back to bite people who made big promises. That’s the bad news – take some time to mourn the loss if you need it.
Once we get over that fact, we can move on to the good news: companies are hiring and there are more opportunities in renewables and energy efficiency than ever. The Great Recession that we’re either emerging from or still buried in has caused an subtle paradigm shift in employment in the construction industry that is not that complicated to understand once you see it. Consumer preferences are changing but companies are risk adverse, so there’s more contract work, lots of temporary positions, and entrepreneurship is a necessary option sometimes. The opportunities are there, they just aren’t packaged with a corner office and a pension.
I know many people who have gotten green jobs and there will be many, many more in the months and years ahead. So lets not let the inevitable Green Jobs backlash distract us from the exciting changes that are slowly but surely taking place.
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February 1st, 2010
Building Efficiency will be BIGGER than Solar in Mass – Part 2
BOSTON -
Last week, I wrote about how Building Efficiency will be BIGGER than the Solar Industry in Massachusetts, this is a follow up to my original post.
With huge money flowing through ‘Cash for Caulkers’ (or HomeStar), Massachusetts DOER, and the utility companies to promote building efficiency, we should have a huge reduction in energy consumption and lots of new jobs soon, right? Right?
Maybe.
Phil Giudice, Commissioner of MA DOER said that policy makers on the state and federal level are worried about the scalability of this massive national effort. As he put it, “there is a tremendous amount of building science that goes into basic weatherization projects.” It takes years to develop the craftsmanship and skill it takes to become a great building performance contractor. There are a finite number of people qualified to do this work, and right now that number isn’t big enough.
But it’s not just the contractors. Homeowners and building owners need to be motivated to participate. The early adopters have already raised their hands – now we’re trying to convert the masses and it’s going to take a herculean effort to educate this enormous group.
So here are the two questions everyone is dying to answer:
- How do we motivate building owners (both residential & commercial) to invest their time and energy into making their building more efficient?
- How can we make sure the money we spend on building efficiency pays off?
I’d love to hear thoughtful responses to these questions…
January 26th, 2010
Building Efficiency will be BIGGER than Solar in Mass – Part 1
TOPICS: BOSTON, Entrepreneurship, Government Policy, Green Building, Local Events, Resource Efficiency
On January 8th I attended a Breakfast Meeting at Foley Hoag with Phil Giudice, Commissioner of the Massachusset’s Department of Energy Resources (DOER). It was a dynamite presentation that touched on smart grid, solar, biomass, and a variety of other interesting topics - but the thing that dominated the conversation was this: there’s a tsunami of state and federal funds coming available for building efficiency in 2010. As Phil said, “the money is there and the team is in place – it’s time to have our WOW moment.” $650 million will be spent by the state to promote energy efficiency in each of the next three years (solar photovoltaic incentives through the Massachusetts Clean Energy Center will be about $12M this year and that will create 30% growth for the solar industry in Massachusetts). That’s compared to $150 million in 2008, and doesn’t include incentives offered by the utilities. These numbers could get bigger as the federal ‘Cash For Caulkers’ program details come into focus.
So What?
Policy conversations about climate change, energy independence, and job creation are all converging on this single initiative. The pieces are in place for a huge amount of money to flow through the building efficiency value chain and there are still plenty of holes to be filled. Somebody has to execute and make all of this happen. If you have an interest in building efficiency there may never be a better time to get actively involved.
