Green Light Distrikt is about entrepreneurship focused on the cleantech sector. GLD U provides cleantech courses . Edited by Chris Williams with frequent guest posts from friends, experts and industry insiders from clusters across the globe. Our goal is to provide a place where cleantech entrepreneurs in various clusters across the globe can learn from one another. Green Light Distrikt is creating the "Hitchikers Guide to Clentech" to provide a resource for cleantech entrepreneurs. Read more
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- "Solar, Inc." and the Balance of Values
- Top 10 Boston Clean Tech Companies Killing It on Twitter
- Good News For Job Seekers! Mass Solar Industry to Grow 30% per year
- VOTE: Boston's Top 26
- What’s your Opinion? Green Tech VS. Clean Tech VS. ‘EnerTech’?
- What’s Better? Climate Change OR Climate Disruption
- BICEP (3)
- Business Insights (14)
- CleanTech Events (16)
- CleanTech Guide (8)
- CleanTech Kingpins (9)
- EnergyBar (2)
- Entrepreneurship (28)
- For College Students (1)
- GLD U (1)
- Government Policy (39)
- Green Building (8)
- Hitch Hikers Guide to Cleantech (1)
- Industry Insiders (5)
$100 Discounts for Basic Technical TrainingBasic technical training is key for anyone interested in the renewable energy industry. Use the code "GLD" to get discounts from any of the below trainings.
- NABCEP Solar Training Boston This training course is made for people who are new to solar. You’ll learn how to design a solar PV array from a to z, how to quote a project, the installation process, and solar code.
- Solar Sales Training Learn how to sell solar from an expert, Keith Cronin. Keith build and sold his solar company to SunEdison. Keith knows how to sell jobs profitably.
- IGSHPA Geothermal Training The IGSHPA certification is the standard in the industry. In this training, you’ll learn how to design and quote residential and light commercial projects by 1) determining building loading 2) sizing equipment 3) sizing the group loop 4) sizing the distribution system and controls 5) and what sort of equipment so spec in each of the prior steps.
- NABCEP Solar Thermal Training Boot Camp: The solar thermal boot camp is similar to the PV boot camp, but just that it’s based on solar thermal systems.
- Selling Clean Energy to the Government The federal government, and specifically the military, has become the largest single renewable energy customer in the US with a goal of 3GW of installed capacity, among various technologies, by 202.
Other Free ResourcesFree NABCEP Study Guide If you’re studying for the NABCEP Solar PV installer or just want an in-depth review of solar basics this will be a good resource for you. If you want to buy the full guide, you can find it here NABCEP Study Guide.
Solar Reading List 101 A useful list of free article on solar sales, marketing, design, installation, policy and finance.
Geothermal Reading List 101 A useful life of free articles on solar sales, marketing, design, installation of projects.
Click here to learn what is NABCEP and wether or not you should need to get the certification. If you're serious about the solar industry and you want to get the NABCEP Certification, but you need to understand how exactly to apply, you can read more about getting the NABCEP Certification here.
January 18th, 2012BOSTON -
Last year, I built and sold my first cleantech product. It is a tool used to install solar PV modules more efficiently.
Here is the story and what I’ve learned about prototyping in the process. Hopefully, it will be useful to you as well.
Here’s a quick snippet of what I learned.
- Closeness with customers is key, especially if you’re getting them to change their behaviors. If you’re building a new product and are not building relationships with beta customers, this is a problem. It is critical for time between iterations and testing. This is also critical for them providing you blunt feedback. Lastly, with many cleantech products you’re interrupting existing operations. If they don’t trust you, they won’t want to risk it.
- Don’t assume you know the answer. I was the target customer but 15 minutes of feedback on our alpha prototype enabled us to reduce manufacturing costs by 400% for our beta. This is key because unlike software or internet products, cleantech products are EXPENSIVE and tend to require face to face relationships.
- Work on your communications. The concept must be clear to the customer quickly or it will be difficult for them to provide useful feedback that can use to enhance the product.
Click below to read the full story. Also, apply for Cleantech Prototyping Academy if you want to learn best practices of how to build products faster (and cheaper) in order to impress investors or find beta customers. CPA is taught by Ethan Labowitz.
October 5th, 2011BOSTON -
In the past 3 weeks, I’ve had 10 conversations with people about creating new products, both physical and software, or discussing how an existing product will be sold; pricing, messaging, including a sales video or not, etc. I’ve noticed that that the decision about including a feature in a product or not is boiled down to 2 questions and 2 possible next steps.
Here are the questions to ask when determining a product feature or how to sell a product.
- Do you have any evidence that people are buying your product because of this feature (or because its priced this way, discussed in xx way, etc)?
- Do you have any evidence that people are NOT buying your product because it has this specific feature, or more commonly, because its sold at this price, or discussed in this way.
Based on your answers to these questions, there are two possible outcomes.
- If you can answer one of the above questions, you’ll know what to do. Make sure your answer is based on actual customer feedback, not a guess made by someone on the internal team. If you can’t answer either of these questions then you must make decision #2.
- Create an experiment where you can test the product, feature, pricing, etc with a customer to see if it will make them buy, or not buy. When looking for evidence keep in mind you should have a way of measuring it both in terms of anecdotes and hard metrics, best would be combination of both.
I find this logic especially important for cleantech companies, that are dealing with physical products that are very capital intensive, because it will force them to strip down the product to things the customer actually cares about. Not only is this important during the product development process, but the sales process as well. Many cleantech companies are dealing with customers that have very long sales cycles and their tends to be a large investment put into each sale. Thus, eliminating the waste from the sales process allows the development of the sales process to happen faster and also makes it more standardized.